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CUPRA x GamerFest

CUPRA x GamerFest

Partnering with Ireland’s largest gaming and esports festival, GamerFest, aligns perfectly with CUPRA’s values of innovation, performance, and passion. At CUPRA, we are always pushing boundaries, and this partnership reflects our commitment to delivering unique experiences for our audience.

This collaboration with GamerFest allows us to share our passion for sustainable racing and high performance with Ireland's vibrant gaming community.

Twice a year, GamerFest brings gaming to life with Esports, Special Guests, Live Stage Events, Virtual Reality, and more, energizing thousands of fans at Ireland’s biggest gaming festival.

At these events, immerse yourself in CUPRA’s exciting world where the thrill of racing meets the cutting-edge of entertainment, both in the real and digital arenas. CUPRA is excited to exhibit our standout model, the bold, all new CUPRA Formentor, which embodies dynamic design and high performance.

But that’s not all—prepare yourself for an unparalleled experience with our VR headsets for an exclusive sneak peek at the highly anticipated CUPRA Tavascan, set to arrive in Ireland by the end of 2024. Immerse yourself in a cutting-edge Virtual and Augmented Reality showcase that promises to captivate and excite. This innovative experience will give you a first-hand look at the future of automotive excellence, allowing you to explore the Tavascan's stunning design and advanced features in a fully interactive and engaging environment. Don’t miss the chance to be among the first to witness the next evolution in electric performance.

Join us at GamerFest this October 19-20th and experience CUPRA in a whole new way.

For more information and to secure your tickets, visit GamerFest Ireland Here.

A Partnership with Purpose: Racing DNA Meets Gaming Excellence

“CUPRA challenges convention and pushes boundaries, something that we aim to continue with this partnership. We are a brand with racing in our DNA and big ambitions for sustainable racing. Partnering with Ireland’s biggest gaming and esports festival, which is experiencing huge growth, aligns perfectly with our values. Together with GamerFest, we're ready to dominate 2023 and beyond with a unique blend of high performance and entertainment”. Mark McGrath, Head of Marketing and Product at CUPRA Ireland.

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