CUPRA Born: The impulse of a new era

• CUPRA Born is the perfect match between electrification and performance, leading the brands expansion into new markets
• The CUPRA Born  will be available with various power outputs, and with an e-Boost¹ performance pack to increase the power output up to 231PS (170kW)
  
• All-electric range of around 540km* (with the 77kWh battery pack)
  
• Stimulating style in the exterior and the interior, developed with sustainable materials made from plastic waste such as the SEAQUAL® INITIATIVE for the standard bucket seats
  
• CUPRA Born delivers contemporary sportiness thanks to its DCC in combination with sport suspension and ESC Sport, progressive steering as well as larger brakes and wider tires mounted in 20’’ alloy wheels
  
• New technologies such as the head-up display with augmented reality highlights its highest levels of connectivity and safety
  
• CUPRA Born is the first model of the brand with a net CO2 neutral concept
  

CUPRA is shifting the market, mixing performance and electrification to take its journey into a new era with the launch of the CUPRA Born.

The first 100% electric vehicle from the unconventional challenger premium brand delivers an emotional design and instantaneous performance, whilst challenging the status quo.  

 “The CUPRA Born is a game-changer in the electric market and the impulse of the company’s transformation. Delivering stimulating design, instantaneous performance and offering an all-electric range of more than 500km, the CUPRA

1 The e-Boost performance pack will be available from 2022

Born will contribute to reducing global CO₂ emissions and meeting European targets. But it’s more than that,” said Wayne Griffiths, President of CUPRA and SEAT. “Through its emotional sportiness, we want the next generation of young challengers to be part of this transformation. That’s why CUPRA will use unconventional sales models to reach new people and take the CUPRA brand beyond the traditional.”

The CUPRA Born forms the next stage of the brand’s development, and as the industry shifts to a more environmentally conscious position, electrification is key. CUPRA has already invested heavily in the technology, bringing the plug-in hybrid versions of CUPRA Leon, CUPRA Leon Sportstourer and CUPRA Formentor models to the market. The new era is also fully electric.

The CUPRA Born is the next chapter for a new era. Bringing together advanced powertrain, battery management technologies to deliver instantaneous performance, with the design that helps CUPRA stand out. It is the first model from the brand that will deliver to customers a net CO₂ neutral concept, where energy from renewable sources is used in the supply chain. The remaining emissions are offset by environmental and project investments certified to the highest standards.

 “The CUPRA Born integrates a very advanced electric powertrain technology, helping to deliver an exhilarating drive from CUPRA’s first all-electric vehicle,” said Werner Tietz, Executive Vice-President for Research and Development at CUPRA and SEAT. “The CUPRA Born proves that electrification and performance are a perfect match, it’s a game-changer in the market, contributing to the reduction in CO₂ but without any compromises – it’s environmentally conscious but at the same time dynamic and exciting.”

But electrification isn’t exclusively about vehicle range, recharge times are also an incredibly important barometer of usability, and here the CUPRA Born excels. The high-performance EV can add an additional 100km of range in as little as 7 minutes using a 125kW charging point, making typical journeys as simple and easy as using a combustion engine vehicle. Even if the battery pack SOC is only at 5%, it can be replenished to 80% in as little as 35 minutes.

The CUPRA Born is adaptable and can be plugged in to both AC and DC charging networks, so whether you’re on the road or at home, refilling the battery is quick, simple and hassle free.

Its dimensions play a huge part in the CUPRA Born’s dynamic ability; it is 4,322mm long, 1,809mm wide, 1,537mm high and has a wheelbase of 2,767mm.

The dynamic character continues inside. The focus is placed strongly towards the driver as any CUPRA should be; a range of materials wrap the interior to create a feeling of sportiness, refinement and quality, including the standard bucket seats that use SEAQUAL® Yarn made from upcycled marine plastics.

From the CUPRA steering wheel to the copper accents throughout, the CUPRA Born is every bit part of the brand’s family.

 “The CUPRA Born’s design is multifaceted, it sharpens the CUPRA look while at the same time incorporating the modernity of its advanced electric powertrain” said Jorge Díez, Design Director at CUPRA and SEAT. “It delivers a strong CUPRA character that expresses agility and performance with its mix of flowing surfaces and technical details.”

Interior space is maximised thanks to the CUPRA Born’s dimensions; its wheelbase is 2767mm giving it the proportions needed to house driver and passengers comfortably, while the boot has a capacity of 385 litres.

In a world that is becoming increasingly at ease with voice assistant technology, the CUPRA Born also integrates voice recognition. Arguably one of the most natural ways to interact with devices, it reduces distraction because there is no need to look away from the road ahead.

But it is the connection with the outside world that is growing in importance. So, at the CUPRA Born’s core is CUPRA CONNECT technology, with the completely newly developed My CUPRA App.

With the activation of CUPRA CONNNECT, online services are unlocked, and connectivity is provided to the car. Customers will be able to manage battery charging from the My CUPRA App, setting the exact percentage of battery charge ready for departure. Climatization can also be activated remotely, setting the target temperature in advance or automatically after unlocking doors, together with front seat heating for driver and co-pilot.