Introducing the CUPRA DarkRebel
CUPRA DarkRebel Showcar Unveiled After Best Ever Delivery Results
At the IAA 2023 in Munich, CUPRA presented the DarkRebel showcar, the first car fully created in the brand’s virtual space, following record-breaking deliveries in the first half of 2023.
The CUPRA DarkRebel is a car that pushes the boundaries of design, performance and even questions the way that cars will be designed and created for future generations of drivers.
A Collaborative Design Process with the CUPRA Tribe
More than 270,000 CUPRA configurations from the CUPRA Tribe, including brand ambassadors like FC Barcelona players like Alexia Putellas, Marc ter Stegen, Ansu Fati and the actor Daniel Brühl helped shape the design of the CUPRA DarkRebel. Data collected from the virtual Hyper Configurator was injected into the final design of the CUPRA DarkRebel, which has now moved from the virtual to the real world with the reveal of the physical version at the IAA in Munich.
According to Wayne Griffiths, CEO of CUPRA: "Thanks to the passion and creativity of the CUPRA Tribe, we have now been able to make one of our most powerful obsessions into a real showcar. The CUPRA DarkRebel is the maximum provocation of CUPRA design. It is a rebel with a purpose: to prove that electric cars in the future can be sexy and emotional”.
The CUPRA DarkRebel is the ultimate manifesto of CUPRA design. The result is a 100% electric two-seat sports car with a shooting brake architecture that pushes the passion and disruptive mindset of the CUPRA brand. Incorporating an enigmatic exterior liquid body colour, light as a tangible material and heightened attention to sustainability.
According to Jorge Díez, Head of Design at CUPRA "The Dark Rebel represents the ultimate expression of our CUPRA DNA but now without limits, a car with one mission: to boost your emotions."
Surpassing Records: CUPRA’S Deliveries and Global Expansion
The presentation of the CUPRA DarkRebel follows the brand’s record-breaking performance this year. CUPRA has delivered around 130,000 cars so far in 2023, up 56% on the same period last year. This growth was fuelled by the continuing success of the CUPRA Formentor, the best-selling model in its segment. This was followed by the all-electric CUPRA Born, where sales doubled. Since its creation, more than 400,000 CUPRA vehicles have been sold, with more than 25% of overall sales in the first half of this year alone.
Wayne Griffiths also confirmed that CUPRA is planning the next step in its globalization, following the brand’s successful launch in Australia last year.
A Promising Future: CUPRA in North America
“CUPRA’s ambition is to be a truly global brand, which is why we are working on our entry into the North American market. Our plans are moving in a positive direction and I’m confident we have the right strategy in place to make CUPRA an American success story”, he concluded.
